Google Shares Data Across Search Algorithms

It has been revealed that Google has the ability and does share data from one algorithm to other algorithms. John Mueller, one of Google’s Webmaster Trends Analysts, shared yesterday that Google’s search algorithms share this data via a Youtube video.

Mueller revealed in the video that one aspect of data being shared centers on quality. This means that if the Panda algorithm describes a website as lacking quality, Google can share that low-quality marker data with their own indexing algorithm. By sharing this information with their algorithm, Google can effectively delay the crawl of the site or just specific components of the site. Not only could the shared data affect the crawling speed but it also can affect the indexing.

Google has a few different parts of their algorithms that focus on the different parts of search.

Google’s Panda, Penguin and Hummingbird each target different search concerns, serving as a more holistic approach to improving search results.

Well-Known Parts of the Google Algorithms

Google Panda focuses on the quality of the content and initially was used to target sites known for their “content farming” practices. These sites had copious amounts of low-quality content which would appear at the top of the search results. While many marketers worried that Panda targeted user-generated content, the algorithm, in fact, does not. Panda also doesn’t focus only on word count and technical SEO.

Google Penguin focuses only on the link quality. This algorithm attacks those sites that employ the use of low-quality links in an effort to trick the algorithm into believing it is higher quality.  It’s important to note that Penguin focuses only on the incoming links to a site and doesn’t look at outgoing links.

Google Hummingbird is the algorithm committed to better understanding the search queries so that the search results best answer the query. The advantage of Hummingbird is that it positively affects the sites that have quality content that provides helpful answers.

 

Understanding that Google shares information across different algorithms and knowing what each algorithm targets incentivizes marketers to create better quality content to better affect their search results.

Wondering how these algorithms can help your business by better understanding them? Reach out to Hall Analysis today!

Featured image via Pexels

 

About Jaclyn Simek Landers

Jaclyn is a writer and social media strategist and has worked with brands like Sarpino's Pizzeria, FR8, Burger King, and Red Bull.

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