Author: Joe Hall

I now work at PerficientDigital.com as a Senior Organic Search Strategist.

As of 6/25/2018 I am now a Senior Organic Search Strategist at PerficientDigital.com!! I will still be providing world class SEO consulting and insights to mid-level and enterprise brands, but now with in Perficient’s family of global technology services. What this means is clients can expect the same level of insights and dedication along side […]

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TF-IDF Will Not Help Your SEO

For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]

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10 Common SEO Mistakes Made When Switching To HTTPS

Unfortunately, over the years I have found more SEO risk switching to HTTPS, than the claimed SEO value. In fact, I oftentimes feel that switching to HTTPS provides such a large risk for SEO, that in many cases it’s not warranted or even desired to do such a change. However, now Google is applying more […]

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