For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]
Read moreUnfortunately, over the years I have found more SEO risk switching to HTTPS, than the claimed SEO value. In fact, I oftentimes feel that switching to HTTPS provides such a large risk for SEO, that in many cases it’s not warranted or even desired to do such a change. However, now Google is applying more […]
Read moreIn September of 2016 I had the honor of presenting at MOZCON 2016 in Seattle, Washington. Below is a summary of my presentation. Please be on the look out for other post that I share on twitter, for example of the strategies laid out below. The Problem I have now been providing SEO consulting for […]
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