Author: Joe Hall

What is a good CTR for SEO? How to find your CTR baseline.

Organic click through rate has long been the subject of debate among SEOs. Many have suggested that higher organic CTRs can have a positive impact on rankings because they are a clear signal to the search engines of user intent. Despite sending mixed messages in the past, Google, now claims that CTRs do not have […]

Read more

I now work at PerficientDigital.com as a Senior Organic Search Strategist.

As of 6/25/2018 I am now a Senior Organic Search Strategist at PerficientDigital.com!! I will still be providing world class SEO consulting and insights to mid-level and enterprise brands, but now with in Perficient’s family of global technology services. What this means is clients can expect the same level of insights and dedication along side […]

Read more

TF-IDF Will Not Help Your SEO

For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]

Read more