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  • TOPIC: SEO
  • August 11, 2014

How To Switch To HTTPS URLs For Optimal SEO

Editors note (7/29/2015): In this post the term “Webmasters Tools” is used to describe what Google now calls the “Search Console”. While the name of the interface has changed, the functioning hasn’t.  Last week Google announced that the use of HTTPS or SSL security certificates will be added to their long list of ranking factors. […]

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  • TOPIC: SEO
  • September 17, 2012

Is Marissa Mayer Restarting Yahoo Search?

In July, Yahoo announced that they had hired Google famed Marissa Mayer as their new CEO. Unlike everyone else in the tech sector, I was disappointed. My disappointment stemmed from the fact that for the last several years Yahoo has been the surefire place where things go to die. This made me sad because Mayer […]

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  • TOPIC: SEO
  • March 29, 2012

SEO “Outing” Is Immoral

When I first started working in the SEO industry I couldn’t understand why “outing” was such a big deal. In fact (like others in the industry) I felt the inability to talk openly prohibited our industry from growing and handling our reputation. However, back then I was naive and inexperienced. I have now seen the […]

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