Category: Google Analytics

Prioritizing Broken Pages by Top Metrics

In a perfect world our websites would have no broken pages. But if that were a reality, than the unicorn frappuccino from Starbucks would actually be good. In my work on the Visual Studio team at Microsoft, we have thousands of pages across subdomains. Finding all the 404s and redirecting all of them to proper pages […]

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Creating Custom Alerts in Google Analytics [VIDEO]

I’m a huge fan of monthly reporting. I love magnanimous dashboards with complex formulas and APIs that deliver all my data to me on the 2nd of every month. That being said, monthly reporting can’t always be your data’s set-it-and-forget-it. And that’s where Custom Alerts come in. In Google Analytics, there is an option to set up […]

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