Category: Internet Marketing

Lets Stop Talking About Keywords for SEO, OK?

Can we please stop perpetuating the idea of “keywords” in the SEO process????? Yes language and words are important. But starting SEO in that context derails everything else. I know that as a technical SEO I am bias to this debate, but please hear me out here. Many that approach SEO for the first time […]

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Prioritizing Broken Pages by Top Metrics

In a perfect world our websites would have no broken pages. But if that were a┬áreality, than the unicorn frappuccino from Starbucks would actually be good. In my work on the Visual Studio team at Microsoft, we have thousands of pages across subdomains. Finding all the 404s and redirecting all of them to proper pages […]

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