The covid-19 pandemic has had an incredible influence on all facets of society. However one of the most talked-about and obvious changes has been economic shifts within most countries that have been hit the hardest. While a majority of the news has been focused on the economic downturn in major sectors such as the service
Category: Internet Marketing
Lets Stop Talking About Keywords for SEO, OK?
Can we please stop perpetuating the idea of “keywords” in the SEO process????? Yes language and words are important. But starting SEO in that context derails everything else. I know that as a technical SEO I am bias to this debate, but please hear me out here. Many that approach SEO for the first time
Prioritizing Broken Pages by Top Metrics
In a perfect world our websites would have no broken pages. But if that were a reality, than the unicorn frappuccino from Starbucks would actually be good. In my work on the Visual Studio team at Microsoft, we have thousands of pages across subdomains. Finding all the 404s and redirecting all of them to proper pages
Rethinking Information Architecture for SEO and Content Marketing – MOZCON 2016
In September of 2016 I had the honor of presenting at MOZCON 2016 in Seattle, Washington. Below is a summary of my presentation. Please be on the look out for other post that I share on twitter, for example of the strategies laid out below. The Problem I have now been providing SEO consulting for
In 2015, Your Job As An SEO Should Be Just SEO (or Why Erin Everhart Is Wrong)
I will admit that I don’t know Erin Everhart extremely well. I sat beside her once at #EpicDinner and she seemed then super duper cool. She probably is still really cool, but unfortunately shes written a piece at SEL that has me a bit unnerved. To sum up Erin’s post: SEO has changed so much that the