Organic click through rate has long been the subject of debate among SEOs. Many have suggested that higher organic CTRs can have a positive impact on rankings because they are a clear signal to the search engines of user intent. Despite sending mixed messages in the past, Google, now claims that CTRs do not have […]
Read moreFor those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]
Read moreUnfortunately, over the years I have found more SEO risk switching to HTTPS, than the claimed SEO value. In fact, I oftentimes feel that switching to HTTPS provides such a large risk for SEO, that in many cases it’s not warranted or even desired to do such a change. However, now Google is applying more […]
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