Category: SEO

What is a good CTR for SEO? How to find your CTR baseline.

Organic click through rate has long been the subject of debate among SEOs. Many have suggested that higher organic CTRs can have a positive impact on rankings because they are a clear signal to the search engines of user intent. Despite sending mixed messages in the past, Google, now claims that CTRs do not have […]

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TF-IDF Will Not Help Your SEO

For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]

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10 Common SEO Mistakes Made When Switching To HTTPS

Unfortunately, over the years I have found more SEO risk switching to HTTPS, than the claimed SEO value. In fact, I oftentimes feel that switching to HTTPS provides such a large risk for SEO, that in many cases it’s not warranted or even desired to do such a change. However, now Google is applying more […]

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