Category: SEO

10 Common SEO Mistakes Made When Switching To HTTPS

Unfortunately, over the years I have found more SEO risk switching to HTTPS, than the claimed SEO value. In fact, I oftentimes feel that switching to HTTPS provides such a large risk for SEO, that in many cases it’s not warranted or even desired to do such a change. However, now Google is applying more […]

Read more

Prioritizing Broken Pages by Top Metrics

In a perfect world our websites would have no broken pages. But if that were a┬áreality, than the unicorn frappuccino from Starbucks would actually be good. In my work on the Visual Studio team at Microsoft, we have thousands of pages across subdomains. Finding all the 404s and redirecting all of them to proper pages […]

Read more