Category: SEO

Creating Custom Alerts in Google Analytics [VIDEO]

I’m a huge fan of monthly reporting. I love magnanimous dashboards with complex formulas and APIs that deliver all my data to me on the 2nd of every month. That being said, monthly reporting can’t always be your data’s set-it-and-forget-it. And that’s where Custom Alerts come in. In Google Analytics, there is an option to set up […]

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Multi-Page SEO Technique

NOTE FROM EDITOR [Joe]: The following guest post is by the amazing Mr. Ammon Johns. It was first published in 2011 on his own site. However because, Ammon, is some kind of weirdo, he deleted it quite some time ago. BUT, he has given me permission to republish here in it’s entirety! Personally, this post changed the way I thought about information architecture and internal linking. It beautifully articulates how to increase customer/user experience, and apply an aggressive approach to SEO at the same time. Win/Win!

This is the long-awaited update to my classic 3-page search engine optimization technique, which was first published in 2003.  This is a rare example of a specific SEO technique that has been used successfully for many years.

It can be openly shared in this way because it is a technique that also enhances usability, and is not in itself in any way ‘shadey’ or deceptive to search engines. (more…)

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Content Marketing Isn’t Always Good For SEO

spilledA few years ago I remember talking with a new client over the phone as they described all of the work former SEO agencies had done for them in the past. If you do a lot of client work in SEO, you are more than likely going to meet clients that have wasted tons of money in the past on bad SEO. This particular client though was a little different. This company had hired a well known SEO agency that specializes in content marketing. As a result they had published several very successful infographics and other popular pieces of content. Because of this they had acquired a very nice back link profile and popular social media accounts. (more…)

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