I’m a huge fan of monthly reporting. I love magnanimous dashboards with complex formulas and APIs that deliver all my data to me on the 2nd of every month. That being said, monthly reporting can’t always be your data’s set-it-and-forget-it. And that’s where Custom Alerts come in. In Google Analytics, there is an option to set up […]Read more
This is the long-awaited update to my classic 3-page search engine optimization technique, which was first published in 2003. This is a rare example of a specific SEO technique that has been used successfully for many years.
It can be openly shared in this way because it is a technique that also enhances usability, and is not in itself in any way ‘shadey’ or deceptive to search engines. (more…)Read more
A few years ago I remember talking with a new client over the phone as they described all of the work former SEO agencies had done for them in the past. If you do a lot of client work in SEO, you are more than likely going to meet clients that have wasted tons of money in the past on bad SEO. This particular client though was a little different. This company had hired a well known SEO agency that specializes in content marketing. As a result they had published several very successful infographics and other popular pieces of content. Because of this they had acquired a very nice back link profile and popular social media accounts. (more…)Read more