How I Became a Postmodern SEO

The following post originally appeared on Raven’s SEO blog on July 20, 2011, as a guest post. With their permission, I am re-posting it here. Our story begins in every SEO‘s favorite city, Las Vegas. It’s 8 a.m., I’m slightly hungover and it’s the first day of the infamous PubCon.


In 2015, Your Job As An SEO Should Be Just SEO (or Why Erin Everhart Is Wrong)

I will admit that I don’t know Erin Everhart extremely well. I sat beside her once at #EpicDinner and she seemed then super duper cool. She probably is still really cool, but unfortunately shes written a piece at SEL that has me a bit unnerved. To sum up Erin’s post: SEO has changed so much that the

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How To Switch To HTTPS URLs For Optimal SEO

Editors note (7/29/2015): In this post the term “Webmasters Tools” is used to describe what Google now calls the “Search Console”. While the name of the interface has changed, the functioning hasn’t.  Last week Google announced that the use of HTTPS or SSL security certificates will be added to their long list of ranking factors.

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