Over the course of 2024 the SEO community has witnessed numerous stories of businesses losing out on organic traffic as a result of volatile ranking activity. The Helpful Content Updates, Core Updates, and Spam Updates have led to headline grabbing case studies that have sent shockwaves and fear throughout the industry. However, it is vital
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Industry News
Google Facing A £7 Billion Class Action Lawsuit
On November 25, 2024, the UK’s Competition Appeal Tribunal (CAT) authorized a £7 billion class action lawsuit against Google, alleging the company abused its dominance in the search market. The lawsuit, initiated by consumer advocate Nikki Stopford in September 2023, claims Google’s practices led to higher advertising costs, which were subsequently passed on to consumers.
How To NOT Recover From An Algorithm Update
Over the last 4 years Google has implemented sweeping changes to its ranking systems in a series of algorithm updates. Each update has marked a significant change in the types of websites Google targets as well as changes to the way information is presented within the search results. Both of which have had significant impact
Industry News
OpenAI’s SearchGPT Set to Challenge Google’s Search Dominance by End of 2024
OpenAI is set to launch its new AI-powered search engine, SearchGPT, by the end of 2024. Announced by OpenAI’s head of media, Varun Shetty, SearchGPT will compete with Google by delivering natural-language answers to user queries, providing sources for the information. Currently in testing, its initial performance reviews suggest that improvements are still needed. This
Industry News
Google is Testing Verified Search Results For Brands
Reuters is reporting that on October 4, 2024, Google began testing a new feature that adds verified check marks next to certain businesses in its search results. The goal of this initiative is to help users identify legitimate companies and avoid fake websites that could present misleading information. The feature, currently visible to a limited
