HALL ANALYSIS / BLOG

Learn more about Entrepreneurs, Google Analytics, Industry News, Internet Marketing, SEO, and more.
  • TOPIC: SEO
  • November 2, 2017

TF-IDF Will Not Help Your SEO

For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]

Read more

Changing Content Dates Could Hurt You, Says Google’s Gary Illyes

Articles that have more recent dates listed next to their Google search result snippets may benefit from a higher click-through rate. However, even if an article clearly has a click-through rate, Google may not show the date. As content creators worry that their evergreen content could be overlooked due to an older publish date, they […]

Read more
Learn how to increase organic traffic and rankings with a custom site audit! Learn more

Read more articles by Joe Hall.