For those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]
Read moreArticles that have more recent dates listed next to their Google search result snippets may benefit from a higher click-through rate. However, even if an article clearly has a click-through rate, Google may not show the date. As content creators worry that their evergreen content could be overlooked due to an older publish date, they […]
Read moreFor those SEOs who have long struggled with Panda issues, the dispute surrounding the removal of low-quality pages versus simply improving the content is a hot-button topic. Gary Illyes shared his intelligence surrounding this debate. When asked if the removal of low-quality content would be a quick rankings fix, his answer revealed that that […]
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