SEO Blog

Understanding Key Performance Factors in SEO [Mozcon 2022]

Over the past few years, I’ve been delving deep into the concept of Key Performance Factors (KPFs). These are elements that significantly influence our Key Performance Indicators (KPIs). By understanding our KPFs, we can make better strategic decisions and implement more effective audits. Case Study: The E-commerce Dilemma During my 2016 appearance at MozCon, I

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Google & Bing’s AI Will Not Kill SEO

Both Google and Bing have dove head first into the world of generative AI by fully embracing these technologies to provide a richer search experience within their results. Both of which are transforming the result pages and search engines themselves into being more of what Marissa Mayer once called an “answer engine”. By providing generative

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