Organic click through rate has long been the subject of debate among SEOs. Many have suggested that higher organic CTRs can have a positive impact on rankings because they are a clear signal to the search engines of user intent. Despite sending mixed messages in the past, Google, now claims that CTRs do not have […]
Read moreAs of 6/25/2018 I am now a Senior Organic Search Strategist at PerficientDigital.com!! I will still be providing world class SEO consulting and insights to mid-level and enterprise brands, but now with in Perficient’s family of global technology services. What this means is clients can expect the same level of insights and dedication along side […]
Read moreFor those that aren’t familiar TF-IDF is a basic natural language processing metric used to ascertain the natural relevancy of a term within a document. The process is simple and works by counting the frequency of a term for a given piece of content, and multiplying it against the frequency of the same term within a large […]
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