Content Marketing Isn’t Always Good For SEO

A few years ago I remember talking with a new client over the phone as they described all of the work former SEO agencies had done for them in the past. If you do a lot of client work in SEO, you are more than likely going to meet clients that have wasted tons of money in the past on bad SEO. This particular client though was a little different. This company had hired a well known SEO agency that specializes in content marketing. As a result they had published several very successful infographics and other popular pieces of content. Because of this they had acquired a very nice back link profile and popular social media accounts. (more…)

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How I Became a Postmodern SEO

The following post originally appeared on Raven’s SEO blog on July 20, 2011, as a guest post. With their permission, I am re-posting it here.

Our story begins in every SEO‘s favorite city, Las Vegas. It’s 8 a.m., I’m slightly hungover and it’s the first day of the infamous PubCon. (more…)

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In 2015, Your Job As An SEO Should Be Just SEO (or Why Erin Everhart Is Wrong)

I will admit that I don’t know Erin Everhart extremely well. I sat beside her once at #EpicDinner and she seemed then super duper cool. She probably is still really cool, but unfortunately shes written a piece at SEL that has me a bit unnerved. To sum up Erin’s post: SEO has changed so much that the […]

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